Growing up just a few miles from this barn, it’s been a common sight for much of the last four decades for me.  While I’ve never used the product advertised, I have loved old barns.  So, it’s easy to understand why I have enjoyed seeing this barn and others like it throughout the years.  They are a part of America’s rural heritage and help us to remember times that were often simpler and happier – at least in our memories.

Barns painted with advertisements were a once-common sight across rural America.  As a means to reach passing motorists, companies would rely on these barns to promote their products.  In addition to a small stipend paid, these advertisers would offer the farmer a means of getting their barn painted – helping to preserve the integrity of the barn’s wood.  A win-win situation, if you will.

An early common advertiser was the Bloch Brothers Tobacco Company, who’s “Chew Mail Pouch Tobacco – Treat Yourself to the Best” ads were painted on barns in more than twenty states.  These signs were painted by hand.  According to Wikipedia, the Mail Pouch program ran from 1891 to 1992.

While the Mail Pouch ads were the most common, other companies also painted their slogans and advertisements on barns.  In addition to barns, many other buildings were also used for canvasses for these promotional campaigns.  Feed and grain stores, tobacco companies – even tourist destinations such as Rock City, near Chattanooga, Tennessee, painted roadside structures in similar fashion.

In addition to barns, perhaps you may remember other rural roadside advertisements.

Perhaps, one of the most famous was the “Burma Shave” signs.  These ads would have several small signs in sequential order carrying humorous rhyming poems – with the last sign saying “Burma Shave”.  While these advertisements were before my time, I’ve enjoyed seeing pictures of them in different publications over the years.

These vintage barn and roadside signs are reminders that each of us displays messages every day.  Our actions often carry more weight than our words, and people often watch what we do to see if we can be trusted.  Regardless of whether we realize it or not, someone is always watching us – so let’s “Treat Others to the Best”!

Have a great day! 🙂

(This was first published at theroadreport.wordpress.com.)